Google Ad Grants: $10,000 a Month in Free Search Ads
Save up to $10,000/mo
Verified Aug 2026
Eligibility requirements
- Open to 501(c)(3) nonprofits and registered charities (any country).
- Not for government, hospitals, healthcare orgs, K-12 schools, colleges & universities or fiscally sponsored projects.
- Available in: ~195 supported countries.
- Same coverage as Google for Nonprofits; country-specific charity registration required.
Not sure you qualify? We'll check for you.
What you get
Google Ad Grants gives an approved nonprofit up to $10,000 a month in free Google Search advertising — in-kind ad inventory, not cash, so the value you actually capture depends on running real campaigns. It rides on top of a Google for Nonprofits account: apply for that first, then activate Ad Grants separately from the same dashboard. Unlike a one-time signup, Ad Grants keeps checking your account every month — click-through rate, conversion tracking, and keyword quality all factor in, and letting them slip can pause the grant.
How to redeem
- Get an approved Google for Nonprofits account first — Ad Grants activates from inside it, not on its own.
- From your Google for Nonprofits dashboard, apply for Ad Grants and confirm you have a working website on your own domain.
- Set up conversion tracking and build a campaign that follows Google's keyword and quality rules; new accounts get a 90-day grace period before the performance rules kick in.
- Keep the account above a 5% click-through rate every month — two months in a row below that threshold gets the account temporarily deactivated.
Rules & restrictions
The full terms, in plain language.
- Who can apply
- 501(c)(3) nonprofits and registered charities (any country).
- Who can't
- Government, hospitals, healthcare orgs, K-12 schools, colleges & universities and fiscally sponsored projects.
- Where
- Available in: ~195 supported countries. Same coverage as Google for Nonprofits; country-specific charity registration required.
- Verification
- Goodstack verifies your organization.
- Re-verification
- No annual re-verification.
- How the pricing works
- Free tier.
- Renewal
- Renewal is up to the vendor.
| If you are | You get |
|---|---|
| approved Ad Grants account, in compliance | $10,000 USD/month in-kind search ads |
Worth knowing
Requires an approved Google for Nonprofits account and a working website on an org-owned HTTPS domain — no AdSense or affiliate content. New accounts get a 90-day grace period before performance rules apply. Ongoing compliance after that: minimum 5% account-level click-through rate every month (two consecutive months below the floor triggers temporary deactivation), valid conversion tracking, and keyword quality rules. This is the one Tier 1 item that isn't claim-and-forget — budget ongoing staff time to run it, not just apply for it.
Rules checked August 17, 2026 · Vendor's own terms ↗
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About Google
Runs Google for Nonprofits, which bundles the free Workspace nonprofit tier with the Ad Grants search advertising program.
Google's website ↗