Free Google Workspace and $10,000 a Month in Search Ads
Save up to $10,000/mo
Verified Aug 2026
Eligibility requirements
- Open to 501(c)(3) nonprofits and registered charities (any country).
- Not for government, hospitals, healthcare orgs, K-12 schools, colleges & universities or fiscally sponsored projects.
- Available in: ~195 supported countries.
- Country-specific charity registration required.
Not sure you qualify? We'll check for you.
What you get
One application to Google for Nonprofits unlocks two things: the free Workspace nonprofit tier for your whole staff, and Ad Grants, which covers up to $10,000 of Google search advertising every month. Verification runs through Goodstack and fiscally sponsored projects without their own 501(c)(3) do not qualify. Budget ongoing time for the ad account — Ad Grants has monthly performance rules and lapsing them gets the account paused.
How to redeem
- Confirm your organization holds its own 501(c)(3) status (or group-exemption affiliation) — fiscal sponsorship alone does not qualify.
- Apply at google.com/nonprofits and complete Goodstack verification.
- Activate Google Workspace for Nonprofits from your admin console once approved.
- Activate Ad Grants separately, set up conversion tracking, and keep the account above the monthly 5% click-through floor.
Rules & restrictions
The full terms, in plain language.
- Who can apply
- 501(c)(3) nonprofits and registered charities (any country).
- Who can't
- Government, hospitals, healthcare orgs, K-12 schools, colleges & universities and fiscally sponsored projects.
- Where
- Available in: ~195 supported countries. Country-specific charity registration required.
- Verification
- Goodstack verifies your organization.
- Re-verification
- No annual re-verification.
- How the pricing works
- Free tier.
- Renewal
- Renewal is up to the vendor.
| If you are | You get |
|---|---|
| Ad Grants | $10,000 USD/month in-kind search ads |
| Workspace | free nonprofit tier; paid tiers discounted |
Worth knowing
Charitable arms/foundations of hospitals and philanthropic arms of schools ARE eligible (exclusion applies to the operating entity only). Ad Grants ongoing compliance: 5% account-level CTR monthly (2 failing months = deactivation), conversion tracking, org-owned HTTPS domain, no AdSense/affiliate content. Group-exemption affiliates of a 501(c)(3) central org qualify.
Rules checked August 17, 2026 · Vendor's own terms ↗
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About Google
Runs Google for Nonprofits, which bundles the free Workspace nonprofit tier with the Ad Grants search advertising program.
Google's website ↗